"You cannot not design" is the first cross-disciplinary conference of this kind in Poland, combining innovative design with business. Everything is designed in business... Not only products and services, but also organizational culture, customer service path, education, experiences, impressions, business models.
During the conference you will learn
- how to build an effective team,
- how trends affect your business,
- how to conduct customer-oriented research in order to find the best insights
- how to monetize ideas and achieve goals.

The conference is a perfect opportunity for all those who already design or want to learn how to design in their companies, organizations or institutions.
We look forward to meeting:
- Managers responsible for business transformation, broadly understood
- Product and project managers, HR, R&D, Customer Experience, Sales managers
- Business owners
- Strategists

- You will get a practical insight into the process of designing products and services - from team building through trend analysis, research and ideation, to prototyping, testing and implementation.
- The best specialists from Poland and Europe will guide you through the process.
- You will explore methods and tools that will help you manage change, generate innovations and implement agile working methods.
Keynote speaker of the conference: Patrick van der Pijl
CEO of Business Models Inc., the international agency for strategy and innovation, author of the best-selling "Design a Better Business".